Reasons Why Branded Pens are Popular Promotional Materials


Companies tend to try unconventional marketing tools because of the evolving market trend but nothing really beats the classic promotional materials such as branded pens. They are commonly used to promote brands, organisations and companies for the following reasons:

Branded pens are useful.
A company can establish their brand by giving potential customers something that they can actually use every day. Pens are commonly used in offices, schools, restaurants, banks, etc. This means that the exposure they can secure will go a long way. Everybody uses pens – students, executives, professionals and even kids. Determine your target market before choosing the type of branded pen to use for your promotion. There are branded pens that are designed for global use, while others are designed specifically for executives and professionals. Choose the former if your target market is the general public.

Branded pens are easy to design.
Branded pens come in various designs, sizes and colours. Choose the type of branded pen that will reflect on the nature of your business. If the target market of your company is teens, choose colourful branded pens. On the other hand, if the target market of your company is professionals, choose black or silver covered pens. The company logo can also be printed on the pen, together with the contact details of the company or organisation. The tag line of your company can also be printed to grab the attention of potential customers.

Branded pens are handy.
Pens can be brought easily because of their size. They can fit almost everywhere including backpacks, handbags, sling bags, small purses, etc. They are good promotional materials because they can be carried anywhere and at any time. This means more exposure for the brand, organisation or company that is being promoted.

Branded pens are better than other promotional materials.
A branded pen is a smarter choice than leaflets and brochures. Although leaflets and brochures are very informative, pens are a longer serving and more effective promotional material. They can be used on a daily basis and branded pens are much cheaper than advertising on television, radio, in a newspaper, etc.

Micromagnetics offers a variety of high-quality branded pens with stylish designs. We also offer other promotional products such as branded mugs, branded key rings and bags. Please call 01993 773350 or send us an e-mail at with any enquiries.


Different Types of Branded Pens from Micromagnetics

Here are the various branded pens that are available from Micromagnetics:

  1. Dynamic Highlighter Penhighlighter pen

This dual purpose pen is ballpoint on one side and a yellow highlighter on the other. It is designed with coloured metallic barrels. It is a good promotional product for professional and serious industries like finance, insurance, vehicles and banks. The price of a Dynamic Highlighter pen starts at £55 per print, with a minimum order of 250 pieces.


  1. Curvy Pen

curvy pen

This type of branded pen is ideal for companies that cater to the general market like those from the food industry and health or medical industry. Curvy pens fit the personality of students and professionals because they are made in various colours. The loudly coloured pens are ideal for teenagers and the silver or black options for the professionals. The price of this branded pen starts at £26 per print, with a minimum order of 500 pieces.

  1. Calypso Pen

calypso pen

The Calypso is one of the most popular types of branded pens. With a big sleek white branding space, they come in different colours and are very affordable. Since the design of the Calypso pen is quite quirky, they are ideal for companies that are not too formal in nature. E.g. Barber shops, amusement parks, etc. This branded pen starts at £18 per print, for a minimum order of 1,000 pieces.

  1. Agent Stylus Pen

stylus pen

With a professional finish, this pen has a stylus tip that can be used on smart phones, tablets and e-readers. It also has a twistable coloured barrel with metallic styling. Agent stylus pens suit companies that focus on professional customers, like those that sell mobile phones and computers. Agent stylus pen starts at £48 per print, with a minimum order of 500 pieces.


  1. Enterprise Pen

enterprise pen

Top of the line, the Enterprise pens are simple and sleek, yet classy and appealing. This type of pen is excellent for high class companies that cater to the elite, including those that sell luxury homes, fancy cars, yachts, helicopters, etc. The cost of each Enterprise pen starts at £75 per print, with a minimum order of 250 pieces.


  1. Festival Eco Pen

eco pen

As the name suggests, the Festival Eco pen is made from biodegradable corn starch and is ideal for any eco-friendly promotions, programs or advocacies. They come in three standard colours: white, blue and red. Organisations and companies that are environmental advocates may use this type of pen as a giveaway or a material for awareness. Each Festival Eco pen costs £42 and the minimum order is 500 pieces.


Please call Micromagnetics on 01993 773350 with all your enquiries.



Celebrating your Company’s Anniversary

company anniversary

One of the best times of the year to make your brand the talk of the town is the company’s anniversary. Welcome another prosperous year for your company through using very effective promotional materials along with the usual advertisements. How could it be beneficial for your business? Read on and continue your company’s success for years to come.

Making the anniversary viral increases brand awareness.

Giving people different promotional materials that say something about the company’s anniversary increases brand awareness and establishes the brand’s credibility. People who are neither users nor buyers of your products or those who have not yet taken you up on any of your services will begin to realise that they can trust your company. Through your years of experience within the industry you will have established yourself within your market sector. By making the anniversary of your enterprise viral you could also attract other companies to partner with you. It could also get the attention of the media who could feature your celebration, offering free advertising in the process.

Looking for the most effective promotional material ideas?

The right kind of promotional products are essential to make your aim of increasing the brand’s market successful. The best promotional material ideas are those that cater to your target audience. If your market is anyone and everyone, choose handy and functional things that are generally used by everyone. Some of the most effective promotional tools include branded pens, bags, mugs, fridge magnets, desktop items and posters (placed in public places).

Let the public do the work for you.

Believe it or not, these promotional products will work wonders for your company in the long run. As we all know, people love taking pictures and uploading them to their social media accounts. Even if only 10 people upload one of your branded materials, the information about the company’s anniversary will be spread far and wide. Word of mouth will then play its crucial part and brand awareness will be achieved.

If you want to be updated on effective promotional material, kindly ‘like’ the Micromagnetics’ Facebook page. Thanks for reading!

Why Choose a Functional Promotional Material like Branded Pens?

Come to think of it. More functional gifts are used more often than disposable or simply displayable ones; same as with promotional materials. Companies that produce more handy and useable promotional things are more remembered. The promotional stunt of the company with the use of items should not stop upon distribution. The more useful the items are, the more they will be for keeps.

One of the most classic yet very functional promotional pieces is branded pens. People in all classes and locations use pens on a daily basis. Whether your target audience are students, employees, businessmen, or even house buds, they would love to receive free branded pens. Choose a classic style of pen with a variety of colours to fit everyone’s taste if your company or office has a general target market.


If your target market are the students, better choose Calypso pens with different colours. Preteens and teens love trendy stuff with playful colors that’s why they would really keep your printed Calypso pens. Another option for all student levels is a dynamic highlighter pen. Students use highlighters more often than any other groups because of their exam reviewers and books.


On the other hand, if your target market covers professionals and businessmen, it would be perfect to choose Agent Stylus Pens or Enterprise Pens. Agent Stylus pens are simply colourful with stylus at the end – suitable for people who necessarily use smart phones and tablets on a day-to-day basis. Enterprise pens are also to be considered because of its very elegant and business-like style. More professionals prefer the Enterprise Pens because they are top of the line.


                When talking about the general public, it is best to choose Curvy Pens or Festival Eco Pens. Curvy Pens are classically styled pens that never go out of style. Choose a variety of colours and for sure your branded pens will be very visible in schools, offices, establishments, and elsewhere. Festival Eco Pens are perfect if your company or office has an environmental advocacy since they are made from biodegradable cornstarch. You just don’t promote your brand but you also contribute to the conservation of our nature. Festival Eco Pens also have three variations of colors that make them more desirable for often usage.

All these 6 types of pens have a variety of prices depending on the materials used for them. However, there is no need to worry because Micromagnetics offers very low prices for your printed pens. Promotional materials should not simply be beneficial to the company or office but also to the people who would receive them.

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Brand Awareness: How to Achieve in 5 Simple Steps

BRAND shaped label on price tag

Your brand is everything. It is your business identity, the welcome sign that will lead your customer to your doors. That is why it is highly important to create brand awareness not just on line but offline as well. This will enable you to grab your market as effective and fast as possible. Promotional products can help you promote brand awareness without choosing traditional advertising. Here are some ways on how you can promote brand awareness for your brand.

  It promotes good reputation for your business

Having a good reputation is an important tool to inculcate your brand to your target market and clients. If presented well and in high quality, it will have an effect on them. People will remember good service provided to them. If you want to make an impact, how about donating branded pens, notebooks, crayons and other educational products with your brand on it to local schools? You can also support organisations and clubs that support your locality. This can be a good way of providing service.

Improve current services and products

As your business grows, so are your products and services should be. Continue to improve what you are trying to sell to your customers. Add a little extra without adding cost. You can also add extra or new features. This will increase customer satisfaction leading to loyalty. Remember that your customers are your walking “advertisers”. If you do well or if they are happy with what they get from you, they will also share that information to others.

Take an effort to retain current and past customers

Some businesses have the contact information of current and past customers. Stay in touch with them by sending promotional products, inviting them to product launch and events. You can send them branded pens, clothing, fridge magnets, bags, calendar cards or anything you have in mind that has your brand imprinted on it. This is a good way also to build solid relationships with them.

Feature new services and products

Joining trade events is a good example on how you can promote your brand in your local community. This is a good avenue to showcase your new products and services. You can also distribute flyers and other promotional products at these events.

Encourage your employees

Before handing out to customers and clients, you should give out promotional products and branded items to your employees first. They can give it to friends and family members. Collective efforts of each can help you with your brand awareness. They can also help with the design if they wish to. Additionally, they can also give insights on what can be improved to these items.

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Custom Printed Pens as Promotional Product

There is a wide variety of products that you can choose from when it comes to selecting an effective promotional material. From mugs, calendar cards, fridge magnets and many more. But did you know that among the most popular promotional products in the United Kingdom are the branded pens? Pens are indeed effective promotional materials because they are very useful. We all use pen on a daily basis and this can only mean that it is an excellent tool to advertise or promote.

We, at Micromagnetics, always make sure that what we offer is the best in the market. In addition to this, we provide our clients with a carefully-sifted selection of pens to make it easier for them to choose the style that would represent their brand the most. Instead of having to choose from thousands of styles, we have narrowed down the list into six.


These six styles are considered the most popular pen options:


Curvy Pen – this is the top selling style when it comes to custom printed pen today. There is a lot of space for branding on this type of pen and it also comes in many colours.

Calypso Pen – this one is considered the most popular as it is one of the most affordable style, compared to others. It also has a large space for branding that makes it the ideal choice for many clients.

Dynamic Highlighter Pen – if you are looking for a dual purpose pen, then this is the perfect pen for you. One end of this is a regular ballpoint pen, while the other end is a bright yellow marker. Its metallic body makes it more eye-catching and interesting to look at.

Agent Stylus Pen – this plastic pen, as its name implies, has a stylus tip. It also comes in different hues and is perfect to use with smartphones, tablets and others that may require a stylus tip.

Enterprise Pen – this style is considered as most professional looking among our selection of custom printed pens. With its sleek style and shiny metal barrel, you will surely have a quality promotional product to boot.

Festival Eco Pen – this style is the ideal product for eco-friendly promotions. This pen is made from biodegradable corn starch and it is also available in three different colours.


No matter which style of pen you choose, you can be sure that using custom printed pens as a form of promotional tool is very effective. Aside from being stylish, it is also very valuable, making it an ideal product for any advertisement.