Why Choose a Functional Promotional Material like Branded Pens?

Come to think of it. More functional gifts are used more often than disposable or simply displayable ones; same as with promotional materials. Companies that produce more handy and useable promotional things are more remembered. The promotional stunt of the company with the use of items should not stop upon distribution. The more useful the items are, the more they will be for keeps.

One of the most classic yet very functional promotional pieces is branded pens. People in all classes and locations use pens on a daily basis. Whether your target audience are students, employees, businessmen, or even house buds, they would love to receive free branded pens. Choose a classic style of pen with a variety of colours to fit everyone’s taste if your company or office has a general target market.


If your target market are the students, better choose Calypso pens with different colours. Preteens and teens love trendy stuff with playful colors that’s why they would really keep your printed Calypso pens. Another option for all student levels is a dynamic highlighter pen. Students use highlighters more often than any other groups because of their exam reviewers and books.


On the other hand, if your target market covers professionals and businessmen, it would be perfect to choose Agent Stylus Pens or Enterprise Pens. Agent Stylus pens are simply colourful with stylus at the end – suitable for people who necessarily use smart phones and tablets on a day-to-day basis. Enterprise pens are also to be considered because of its very elegant and business-like style. More professionals prefer the Enterprise Pens because they are top of the line.


                When talking about the general public, it is best to choose Curvy Pens or Festival Eco Pens. Curvy Pens are classically styled pens that never go out of style. Choose a variety of colours and for sure your branded pens will be very visible in schools, offices, establishments, and elsewhere. Festival Eco Pens are perfect if your company or office has an environmental advocacy since they are made from biodegradable cornstarch. You just don’t promote your brand but you also contribute to the conservation of our nature. Festival Eco Pens also have three variations of colors that make them more desirable for often usage.

All these 6 types of pens have a variety of prices depending on the materials used for them. However, there is no need to worry because Micromagnetics offers very low prices for your printed pens. Promotional materials should not simply be beneficial to the company or office but also to the people who would receive them.

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Branded Pens: A Tool to Boost Brand Awareness

Breast Cancer Awareness Seminar

Your business, regardless of its size, needs advertising. It plays a crucial part of your sales and revenue. It should be done in a tasteful manner and should be incorporated together with your marketing strategy. Good service and products are not enough to take you there judging by today’s business climate.

Promotional goods or products are good way for any company that wants to build a lasting good impression and build goodwill in the market. Branded pens are a great option when you are planning to launch a product or to strengthen your marketing strategy.

Pens are used by every age, giving them as promotional products are a good way to build loyalty among existing customers. Above all branded pens put your brand on top of their mind whenever they think of your products and services. They are an efficient way to let others know who you are what you can offer to them.

Branded pens are also highly efficient. You can give it to family, friends, employees, customers and prospects. It can provide you a word-of-mouth promotion traffic. And when it comes to choices, you can choose from gel pens, metal pens, plastic pens, marker pens and a whole lot more!

If there is a company event or a product launch, how about ordering branded pens that match your event motif? You’d be surprised to know that there is so much more than just a printed brand on your pens. You can customise caps, nibs and barrels of the pens of your choice. Aside from that, if you are bored with your company calling cards, how about personalised pens that you can give out to clients? It’s a fun way to introduce your brand.

However, keep in mind that when giving away branded pens always make sure that you only get from a trusted and quality provider. Some people neglect this issue and just settle for what is within their budget without thinking about the quality. Remember that the pens represent your company and its quality will reflect on your business. The smoothness in writing, ink quality and the over-all aesthetics will come to play once you give branded pens to everyone.

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Brand Awareness: How to Achieve in 5 Simple Steps

BRAND shaped label on price tag

Your brand is everything. It is your business identity, the welcome sign that will lead your customer to your doors. That is why it is highly important to create brand awareness not just on line but offline as well. This will enable you to grab your market as effective and fast as possible. Promotional products can help you promote brand awareness without choosing traditional advertising. Here are some ways on how you can promote brand awareness for your brand.

  It promotes good reputation for your business

Having a good reputation is an important tool to inculcate your brand to your target market and clients. If presented well and in high quality, it will have an effect on them. People will remember good service provided to them. If you want to make an impact, how about donating branded pens, notebooks, crayons and other educational products with your brand on it to local schools? You can also support organisations and clubs that support your locality. This can be a good way of providing service.

Improve current services and products

As your business grows, so are your products and services should be. Continue to improve what you are trying to sell to your customers. Add a little extra without adding cost. You can also add extra or new features. This will increase customer satisfaction leading to loyalty. Remember that your customers are your walking “advertisers”. If you do well or if they are happy with what they get from you, they will also share that information to others.

Take an effort to retain current and past customers

Some businesses have the contact information of current and past customers. Stay in touch with them by sending promotional products, inviting them to product launch and events. You can send them branded pens, clothing, fridge magnets, bags, calendar cards or anything you have in mind that has your brand imprinted on it. This is a good way also to build solid relationships with them.

Feature new services and products

Joining trade events is a good example on how you can promote your brand in your local community. This is a good avenue to showcase your new products and services. You can also distribute flyers and other promotional products at these events.

Encourage your employees

Before handing out to customers and clients, you should give out promotional products and branded items to your employees first. They can give it to friends and family members. Collective efforts of each can help you with your brand awareness. They can also help with the design if they wish to. Additionally, they can also give insights on what can be improved to these items.

Image courtesy of live.surveyshack.com

Fridge Magnets – Useful Tools or Toys for Children

Those little fridge magnets decorating your fridge are not only limited to making it look nicer – in fact, with just a bit of imagination and know-how, fridge magnets can be turned into exceptional tools and fun toys for your children. Just look at the ideas below and contribute if you have any other ingenious ways for using magnets:


Decorate anything that’s metallic or magnetic – Don’t reserve their magnetism solely for refrigerators! Fridge magnets can be put anywhere as long as it’s metallic or magnetic, making them extremely useful for decorating metal bed posts, slow ceiling fans and magnetic whiteboards. Your kids will definitely love their new look, and you’ll love them as well because they can be easily removed without making a mess. However, always remember to keep magnets as far away as possible from sensitive devices like computers and monitors because magnets will most likely damage them.

Display their drawings and accomplishments – One of the classic ways to use fridge magnets is by attaching their drawings to the refrigerator, proudly displaying it to all who passes by. If they’ve won any awards, you can attach them without damaging by using magnets. Your children will appreciate it, and you can bask in your children’s creativity.

Use them with magnetic whiteboards for maximum effect – Make magnets even more useful with a magnetic whiteboard in hand (or attached to a wall). It’s a great place for putting up projects, homework, and to-do lists without fussing about with tape, and the perfect opportunity to teach them about being organised.

Play a game using magnets – With some imagination, magnets can be used in a variety of games like checkers and tic-tac-toe. If you’re feeling up to it, you can even create a unique game of your own.

Use it for “drawing” and teaching – With a fridge or a magnetic whiteboard, anything can be turned into a canvass for future artists, or awesome teaching tools, particularly for some special magnets like the ones modelled after the alphabet.

5 Reasons Why You Should Consider Using Promotional Materials for your Business

Promotional materials are basically items that businesses use in order to draw the interest of possible clients. They are also used to increase brand awareness and of course, to ultimately promote as long as possible. Things that are commonly used as promotional materials include pens, shirts, pins, fridge magnets, bags, cups and many others. These items are customised and they usually bear the name and logo of the business or brand that they promote.

Some people might ask, ‘Why do you have to use promotional materials?’, or ‘How effective is it, anyway?’ No matter how sceptical some people are about them, promotional materials really work.

  1. They are a great way to introduce a brand. For potential customers, receiving a ‘freebie’ that they find useful or beautiful gives them a somewhat sense of feeling that they should reciprocate by doing business with that company at least once. If the service or products are good, then it is highly possible that the customer will return again. In this situation, the promotional products are used as a way to commence business.
  2. They are attractive. Promotional materials are often stylish in design and who wouldn’t want one? For instance, if a recipient keeps on using a promotional pen because it has a very interesting design and it has great quality, then it is very likely that more people will see it. This is what companies strive to achieve – they want more people to be aware of their brand and to gain more customers in the process.
  3. They are durable. Looking for a marketing plan that can last for a long time without the added cost? The answer is promotional materials. Unlike other forms of advertisement that only last for some months, these promotional materials are things that can actually be used over and over again. They last for a long time and are therefore great for promoting any brand.
  4. They are perfect to build a great image. Building an image can take a lot of time. A lot of companies invest in this task. But did you know that it is also possible to achieve the same result through promotional materials? According to a study that was conducted before, people who received promotional items could remember the name of the company who gave it to them. This recognition, coupled with gratitude, is one of the best ways to be remembered by customers.
  5. They are for everyone. One of the best characteristics of promotional products is that they are versatile. It does not matter who the target audience is because they all appeal to everyone, regardless of age, race or gender.    

Based on a research conducted in 2008, the top promotional products in the UK include the following: pens, clothing, umbrellas, USB, mugs and leather items. Promotional materials are not very expensive compared to other methods of marketing like print ads or TV commercials, but they are, no doubt, effective and practical.

Creative Magnet Designs at Micromagnetics

When it comes to promotional products, magnets are definitely among the top choices. Not only are they affordable, magnets are also effective promotional material. It is common for recipients of magnets to put them on the fridge as a decoration and sometimes for securing notes or bills as well.  The advantage of choosing fridge magnets is that they are durable and they simply stay where they are – this means once your brand is placed up there, visitors may see it at any time of the day. This is a great opportunity for any business that’s looking for a cheap, yet quality promotional item.

Why choose Micromagnetics?

For branded promotional products like magnets, Micromagnetics is the go-to company in the United Kingdom. With 10 years of magnetic expertise, the company can offer a wide variety of magnets that will definitely suit your brand and meet all your specifications. The all things magnetic experts at Micromagnetics take great pride in their creative and high quality products. With their unrivalled services which come highly recommended, a quick turnaround is guaranteed.

Magnet Designs

Through the years, Micromagnetics has accumulated more than 300 standard shapes to offer the client. The designs on offer include:

  • Rectangle – these are magnetic business cards that can be made to contain a professional image of your company, together with your contact details.
  • Houses – if you are looking for an eye-catching magnet design that is ‘friendly’ and easy to relate to any business or service, then house shaped magnets are the perfect option.
  • Vehicles – these van shaped magnets are fun and would suit businesses related to vehicles or those that make use of vans.
  • Calendars – these calendar cards are considered flexible fridge magnets with a larger space for communication purposes.
  • Mag Pads – one of the best-selling products at Micromagnetics, these mag pads are the combination of a durable magnet twinned with the practicality of a notepad. This product, innovated by Micromagnetics, is unrivalled and proves to be highly effective promotional material.
  • Shaped – other unusual and creative shapes are also available at Micromagnetics. Some of these include telephone shape, arrow shape, wine bottle shape, heart shape and many more!


Micromagnetics is not just your everyday promotional magnet supplier.  With special ‘’Save the Date’’ magnets for christenings, weddings, birthdays or memorial we are sure to have the perfect magnet for you.  It’s time to use your magnetic charm!



One of the most important things that businesses try to protect and preserve is their brand. It is the brand that determines that types of products or services that a business offers, including the overall packaging or presentation. Some would say that branding is everything because it is a big factor when it comes to attracting consumers. Depending on your brand, your business will either thrive or fail.

Deciding on what promotional material to use is also crucial in maintaining whatever brand businesses establish. Aside from establishing a brand, preserving or sticking to it is equally important. To help you find the most suitable promotional material for your business, here are some tips for you to consider.

Budget – the first consideration that businesses consider is the amount of money that will be spent on promotions and marketing. It is much easier to choose if the allotted fund is considerable, but if there is a limited budget then being creative will definitely go a long way. Among the most affordable, but effective promotional materials include pens, fridge magnets, cups, shirts and many others.

Suitability – Effective marketing and promoting is not just about having something to give away to people. Remember that the promotional tool to be used must somehow be related or suited to the brand of the business. It is easy to choose a material and stamp a business name on it, but this can be a waste of time and money, if it’s not well-thought of and not suited to what that brand is trying to promote.

Relevant – It is best if the materials to be used for promotion are relevant items, or things that people actually use on a regular basis. If a material is something that many deem as useless, then all the efforts a business put into promoting will be for nothing. Besides, if a material is useful then it will be more effective as a marketing strategy.

There are many things to think about, when it comes to choosing a promotional material that will be coherent with the brand of a business. A business must be strategic in order to maximise their resources and to ensure that their promotional materials are high quality, without being too costly, and highly effective.