Places to Distribute Your Branded Pens

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Branded pens are commonly used as a marketing tool because they are easy to design and are cheaper than other forms of marketing. They are also easy to distribute and are functional. Here some of the places where you should distribute your branded pens:

Your company headquarters

Start from within. Disseminate the branded pens in your offices or branches. Remember that branded pens are not only promotional materials as they may also serve as rewards for your loyal clients or outstanding employees. You may offer a pen during a transaction, especially when a client is about to sign or complete some forms and ask him/her to keep it. You may also offer the branded pens to people who are just enquiring about your services, so that they may remember your company even after they have left.

Trade fairs

One of the best places (or events) to distribute your branded pens is in an event that allows entrepreneurs to showcase their products and services. Usually, people who go to these events are interested in the theme of the event, which means that there is a great possibility that they could be your future clients. You must also try to converse or greet the client when giving out the branded pens. That way, they will be able to incorporate a good impression of your brand.

Downtown

This is the part of the city where you are able to see people from different walks of life which means your marketing strategy will be able to reach a wide range of demographics. Of course, being able to reach various people could open up a lot of opportunities for your company. You may consider installing a small post similar to trade fairs. If there are certain restrictions on marketing material distribution in the city, coordinate with local authorities and comply with their requirements.

Micromagnetics offers branded promotional products that come in various forms. You may choose from branded pens, calendar cards, magnets, key rings, clothing and more. If you are interested in our promotional products, please call 01993 773350… It would be good to talk with you.

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Reasons Why Branded Pens are Popular Promotional Materials

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Companies tend to try unconventional marketing tools because of the evolving market trend but nothing really beats the classic promotional materials such as branded pens. They are commonly used to promote brands, organisations and companies for the following reasons:

Branded pens are useful.
A company can establish their brand by giving potential customers something that they can actually use every day. Pens are commonly used in offices, schools, restaurants, banks, etc. This means that the exposure they can secure will go a long way. Everybody uses pens – students, executives, professionals and even kids. Determine your target market before choosing the type of branded pen to use for your promotion. There are branded pens that are designed for global use, while others are designed specifically for executives and professionals. Choose the former if your target market is the general public.

Branded pens are easy to design.
Branded pens come in various designs, sizes and colours. Choose the type of branded pen that will reflect on the nature of your business. If the target market of your company is teens, choose colourful branded pens. On the other hand, if the target market of your company is professionals, choose black or silver covered pens. The company logo can also be printed on the pen, together with the contact details of the company or organisation. The tag line of your company can also be printed to grab the attention of potential customers.

Branded pens are handy.
Pens can be brought easily because of their size. They can fit almost everywhere including backpacks, handbags, sling bags, small purses, etc. They are good promotional materials because they can be carried anywhere and at any time. This means more exposure for the brand, organisation or company that is being promoted.

Branded pens are better than other promotional materials.
A branded pen is a smarter choice than leaflets and brochures. Although leaflets and brochures are very informative, pens are a longer serving and more effective promotional material. They can be used on a daily basis and branded pens are much cheaper than advertising on television, radio, in a newspaper, etc.

Micromagnetics offers a variety of high-quality branded pens with stylish designs. We also offer other promotional products such as branded mugs, branded key rings and bags. Please call 01993 773350 or send us an e-mail at sales@micromagnetics.co.uk with any enquiries.

Promote Through Materials

One way to effectively reach your company’s internal and external public is by producing promotional materials. However, picking the right materials to be given out is a little tricky. Since your company will spend an amount of money for the mass production of the materials, picking the best promotional materials should be thoroughly contemplated.

Here are a few considerations in picking the right promotional material:

  • Budget.  Are you planning to produce hundreds of materials or only a few that will be given to a few special people? It would cost you less if the products will be offered in a wholesale price.
  • Goal. What is your reason for giving out promotional materials? Special occasions such as company anniversary, Christmas, etc. are just a few of the celebrations that would logically fit your reason for giving promotional materials. Another good reason for giving out promotional materials would be the launch of your company’s newest products or services. Such can also be used as corporate gifts. Your company’s employees would also be happy to receive an incentive in the form of your company’s promotional materials.
  • Material itself. After considering your goal and budget, things will eventually boil down to the main question – what will be your promotional material? Do not forget to think that your competitors will most likely give out something to your clients as well. You need to think out of the box. Consider a unique item that will be beneficial to you in terms of brand retention and beneficial to your clientele in terms of use.

It also good to take note that a good promotional material can:

  • Encourage company loyalty to both employees and clienteles
  • Increase brand retention
  • Generate customer referrals
  • Promote brand awareness

Things that people use in a daily basis will be a good promotional material. Branded pens, pencils, papers and calendars are just few of the things that working people normally need and use every day. Such can also be passed through to different people or companies. A magnetic product that is best used for light posting is also a good idea. Remember that a good promotional product matters in increasing your company’s brand awareness. Brand awareness means great sales.

Our company, Micromagnetics, has been providing good promotional materials in the UK for the past 10 years. Our bespoke products are crafted according to your company’s goal, budget and idea of a good promotional material. With that being said, we also offer the best advice to our customers regarding the best promotional material to use in any marketing application.

We have a variety of products to choose from that can tap all your goals may it be encouraging company loyalty, increasing brand retention, generating customer referrals or promote brand awareness.

Contact us here.